Apple today released its new Apple Watch Sport Band for 2020 Pride, along with a matching band from Nike. It releases new Apple Watch bands and watchfaces to celebrate pride.
Apple has released special Pride bands for the last couple of years, but this is the first time Nike has also joined in with the celebrations.
The watch bands also received new Pride-themed faces to match. One features a soft-colored rainbow, designed to match the new rainbow band. For the new Nike band, Apple made a watchface with a black background and rainbow-colored dots.
Apple and Nike are supporting LGBTQ organizations including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World.
Apple announced the new watch bands as part of a press release that highlights how this year’s LGBTQ Pride month has had to change in the light of the global coronavirus pandemic.
Throughout the month, various pride events, such as parades and festivals, are held across the globe to recognize members of the LGBTQ+ community.
Apple releases new Apple Watch bands
Find the new $49 Pride Edition bands exclusively from Apple:
40mm Pride Edition Sport Band
44mm Pride Edition Sport Band
40mm Pride Edition Nike Sport Band
44mm Pride Edition Nike Sport Band
However, due to the coronavirus pandemic, it’s likely many of the events will be canceled or held virtually this year.
Both the Pride Edition Sport Band and to the Pride Edition Nike Sport Band are available today from apple.com, the Apple Store app and Apple stores around the world.
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