Digital marketing is the practice of advertising through the digital channels such as search engines, websites, social media, email and mobile applications.
“It is one of the ways by which companies can publicize their business.“
Nowadays, customers majorly rely on digital platforms to check the product details.
With modern technology, digital marketing has become an effective and efficient strategic marketing approach. Engagement of the marketers and customers is more in digital platforms. This helps the marketers to find their potential customers and increase their business ROI. Digital platforms like search engines make it easy for marketers to grow any of their business.
Omnichannel digital marketing strategy aids the marketers to grow their business which increases customer engagement. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers compared to companies with weak omnichannel programs that have a retention rate of just 33%.
In the future, we can expect digital marketing to continue to grow the business insights of every company which helps to provide the sufficient ROI to the marketers. Various components of digital marketing like paid search, search engine optimization, content marketing, social media marketing, email marketing, mobile marketing, marketing automation.
First we have to identify the problems that can be solved by digital marketing then in the next step plan, implement, and optimize the digital marketing program.