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Technical SEO || Unit 5

SEO audit

SEO Audit is the first step towards advanced SEO. It resembles that whether your website meets the standards of SEO. While performing SEO with its best practices, how much your website or content meets the practices of SEO, it is called technical SEO. It also helps to observe the problems and fix them to get the expected result of SEO.

Also visit: On-Page SEO (On-Site SEO) || Unit 3
Know about Google Services for SEO || Unit 4

What is SEO Audit?

An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many issues affecting organic search performance as possible. You’ll learn about different types of audit that help you to find the issues and fix them for better SEO.

Here are the tools help to perform SEO audit

https://search.google.com/test/mobile-friendly
https://search.google.com/search-console/about
https://www.screamingfrog.co.uk/seo-spider/
https://www.seobility.net/
https://www.semrush.com/
https://ahrefs.com/
https://developers.google.com/speed/pagespeed/insights/
https://gtmetrix.com/
https://tools.pingdom.com/

We divide the SEO Audit Techniques into five parts. They are as follows:

  1. Technical SEO Audit (Crawl-ability, Site Speed, Mobile Friendliness, Security): It defines your site to be crawled
  2. On-Page SEO Audit: It audits the on-page SEO performed in your website.
  3. Backlink Audit: It checks the domain in which incoming link or outgoing link to your website is harmful or not.
  4. Content Audit: It audits content properties. It checks whether the content meets the search engine standard to be ranked in the search engine result page.
  5. Validate your fix: It shows whether the audit performed worked or not for your website. Moreover, it tries to validate the solution after performing an audit.

How to perform SEO Audit?

1) Technical SEO Audit

Basic steps to perform Technical SEO Audit

1: Check To See If Your Site Is Mobile-Friendly (https://search.google.com/test/mobile-friendly)
2: Make Sure Google Indexes ONE Version of Your Website
3: Speed Up Your Site
SpeedTestingTools(https://developers.google.com/speed/pagespeed/insights/)
4: Find and Delete “Dead Pages” / No-Index
5: Find and Fix Indexing Problems ( Follow the Google Search Console “Index Coverage” report, It shows you a list of pages that they can’t index for some reason.) (https://search.google.com/search-console/about)
6: Fix Broken Links (Broken links are links that don’t work. Some of the reasons why links don’t work include: A website is no longer available. A webpage was moved without a redirect being added. The URL structure of a website was changed.)

2) On-Page SEO Audit || Content Audit

While performing On-Page SEO Audit, you don’t have to focus on all of your site pages.
Just, identify your 5 most important pages.
These can be pages that:
– Target an important keyword
– Get less traffic than they did back in the day
– Already rank well… but have the potential to crack the top 5

Basic things to focus on while performing on-page SEO

Use Short URL: Include the target keyword in your URL
Don’t use underscores in the URL
Use LSI keywords: (It helps google understand your topic)

Publish long content: (Longer content tends to outrank shorter content)
– most SEO audit tools flag low word count as an error

Optimize your Title tag for CTR (Click through Rate):
– include a number in your title (10 Best SEO Tips for Beginners)
– number grab attentions
– Add brackets and parentheses in your title [FREE EBOOK]

Use External Links:
(Include 2/5 outbound links to authority resources in every single article)

Use Internal Links:
(Whenever you publish a new piece of content, make sure to link back to 2/5 older pages on your site)
Not just random pages, but pages you want to rank higher

Use Multimedia in your content(Screenshots, videos, charts):
Try to give more value to the readers

Make Sure you’ve proper title and meta description in your place:
Google hates too short and too long SEO Title and Meta Descriptions

USE only one H1 tag with Primary Keyword:
Don’t use multiple H1 tags (use H2s and H3s instead)

Start Adding Schema
Get your page into a featured snippet.

Others
Focus on creating more informative content
Provide a more relevant title (Include your keyword in your title tag)
Provide a more relevant meta description.
Include your keyword in the first 100 words
Add 5+ external links
Add 5+ internal links
Use LSI keywords (Enrich your page content.)
Make Sure all images have alt attribute
Use Canonical Tag
Make sure there’s no mixed content

3) Backlink Audit

Don’t Build Links. Build Relationships

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website.

Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.

The Goal of Backlink Audit is to:
– remove toxic backlinks from our site to improve the site’s SEO health.
– find new backlink opportunity
– fix broken backlinks

Earn links from more sources.
SEMRush Suggest the sites that your competitors are getting backlinks from, and you should too. SEO audit will increase your site audience from search engines and also generate more audiences from social media marketing see how?


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