Yes, you heard it right Microsoft announces closure of stores worldwide. US company Microsoft has announced that it will close 83 of its retail stores worldwide.
Microsoft said in a statement that it will now focus on online stores. However, Microsoft has not announced the exact date from which retail stores will be closed. But from now on, all items available in retail stores will be available online.
With the closure of the retail store, employees will be trained in online sales and support. Customers will be able to experience the same online service as before, Microsoft said.
According to Microsoft, only four stores will be open now. Their products will not be sold and distributed and will only be used as an experience center.
In the current changed situation, Microsoft says that it will now focus on digital stores and even invest.
According to the company, there are now 1.2 billion monthly active users in 190 countries around the world. It includes Microsoft.com, Xbox, and Windows reaching out to people.
According to David Porter, vice president of the company, online sales have accelerated during the Corona crisis. He claims that most of Microsoft’s portfolio includes digital products. And the consumers are satisfied with online transactions without going to retail stores.
“The company’s retail team members will continue to serve customers from Microsoft corporate facilities. And remotely providing sales, training, and support,” it writes.
“Microsoft will continue to invest in its digital storefronts on Microsoft.com, and stores in Xbox and Windows, reaching more than 1.2 billion people every month in 190 markets.”
Microsoft has committed to transitioning retail employees to new sales and other roles, as the company shifts resources back into online commerce. Microsoft announces the closure of stores worldwide.