Facebook’s gaming efforts and challenge to Twitch are taking another big leap today, as the social network begins the initial rollout of a dedicated Facebook Gaming tab in the main navigation of Facebook’s app. The goal with the new addition is to help people more easily find games, streamers and gaming groups they follow, as well as discover new content, based on their interests.
After clicking the new Gaming tab, there will be a feed of content that points to instant games you can play with friends; videos to watch from top streamers, esports organizations and game publishers; and updates from your various gaming groups, the company says.
The new Facebook Gaming tab builds on the gaming video destination the site launched last year as Fb.gg.Facebook’s gaming efforts challenge to Twitch. That hub had offered a collection of all the video games streaming on Facebook, and a way for gamers and fans to interact. As a top-level navigation item,
Facebook’s new Gaming tab will now further extend the gaming hub’s reach.
Facebook says it will roll out the Gaming tab to a subset of the more than 700 million Facebook game fans, and will expand it over time to more gaming enthusiasts across the network. If you don’t see the new tab in your main navigation bar, you can still find it by going to the Bookmarks menu on Facebook.
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